The 'Why We Train' Speech

Here is a hypothetical speech to a person that does not believe that training is important, complicated, or even necessary.

Hello, my name is Robert Martinez and I am a performance improvement specialist.  Did you know that many businesses miss out on profits and growth every year simply because they do not have a strategy for their training programs?  We have found that many training programs fail because of the lack of staff involvement.  When your managers are involved in the training decisions, they can help ensure that the training is related to your business needs.  As a result, there are two benefits, your business goals can be reached and the managers will be more willing to be involved once they see the positive outcomes from the training.

Another interesting fact is that businesses are more culturally diverse.  Employees and managers need to know how to work with people from different cultures.  When this doesn’t happen, you run the risk of losing talented people from your team simply because of the work environment.  Know that increased diversity can give your business a competitive advantage.

Now let’s talk about the aspect of customer satisfaction.  Consumers have access to information and reviews about your company and your competitors through social media and consumer rating sites.  If the ratings are poor, you could lose business just off of those reviews.  It is important for your staff to know how to interact with customers and have an understanding that they are a representative of your brand. 

Having quality training that is aligned with your business goals will keep your organization focused and on the right track.  Using different approaches and technologies to deliver training will be key in keeping your staff motivated and engaged.  I say, build your people and they will build your business.  I hope to hear from you soon so we can discuss a training strategy for your organization.